We worden constant bestookt met uitingen door tal van aanbieders en merken. Door grondig te onderzoeken op welke manier je relevant bent voor jouw ideale klant, ontwikkelen we een strategie en consistente uitstraling die hen helpt je te herkennen en gewaardeerd te worden. Zo werkt elke uiting hierna effectiever en draagt het bij aan groei op de lange termijn.
The path to an identity with impact.
To create a logo and identity with impact, we use a certain set of steps to get to this point. We think to have a lasting effect, the identity should be based upon your core values and ambitions and they should almost be visible when looking at it.
We start with getting a clear image of your wishes and ambitions for the future.
We ask the right questions to find out how the 'DNA' or 'ecosystem' of the organisation or business can be mapped out.
We create a debriefing of our findings to find out if we are on the right track and we have a good base before starting with the visualisations and sketching.
By taking time creating and developing identities, we can make sure they are 'future proof' and look unique. Making sure they become symbolic for the true value of a organisation.
PHASE 1: In the 'development phase' we turn ideas and concepts in to tangible proposals. These are then presented to the stakeholder(s) within the organisation or business.
PHASE 2: If one of the proposed concepts is chosen, we move forward by developing a more final version that will be ready for implementation.
PHASE 3: We design every piece and material that's needed for launching the identity carefully. Introducing a new logo and identity is a very good marketing opportunity, but one can also choose to introduce a new identity slowly and in phases.
Print makes it tangible...
Print seems to be in the decline as a means of reaching out to a targeted audience. To us that seems like a missed opportunity. A well designed brochure, book or folder, one you can hold, touch, exfoliate, smell, put down and pick up later again. Even tough it's hard to measure in numbers, to our opinion this extra sensation print can offer is of far greater value in the end.
Alltough every online marketeer wants to point out the benefits of online promotion (clickfunnels, (re)targeting, measureable and analytic tools etc) we think its just something that doesn't make a real connection with its audience. The attention span is brief and only really 'gushy' messages work. Print in the right shape and form can hold attention much longer. If done correctly and images, message and design are intwined, attention is achieved on a much deeper level. Online this is very hard to achieve. Besides all the distractions, sometimes you just need more then 280 characters to convey a message.
"Print makes it possible to get a message across on a deeper level. It's becomes something you can actually hold and literally feel the weight of".
With our years of experience we use our knowledge of printing techniques to create every kind of print matter possible. Combined with your wishes and ambitions, we develop concepts and designs, find the right printer for the job and make sure it gets delivered at the right time and place.
Together with our network partners, we can also help with the creation of copy, photography or illustrations that are needed to get results you are
Design that connects...
Within the online environment, it sometimes seems like a constant quest for our attention. Websites like to push us in to action. All because the online marketeer or social media expert wants us to click on a certain target link before we loose our interest. Clickfunnels, conversion and SEO optimalisation is all part of the vocabulary used to lure people in to a 'net'.
To be taken seriously as a potential customer can feel like a big relief nowadays. A visitor probably didn't land on a website purely by accident and wants to get informed properly. As soon as we feel like we are being pushed in a certain reaction, we just click on 'back'. So no matter how fast your website was found or how high it ranks in google, if a potential customer doesn't like what they see or can't find the information they were looking for... they leave.
We think design can achieve trust and guide visitors in the process of finding what they are looking for. In that way, they take the time to read the content more thoroughly. If the design is aiding them instead of pushing them in a direction and this will be appreciated by your audience for sure.
"In the online environment, a graphic designer can achieve a certain level of tranquility. Making sure the design aids a visitor in finding information, but also makes it a pleasant experience".
In our approach we work together with you to find out what the message is you want to communicate. With this knowledge we start with the basic structure of how we want to present the message. We develop designs that help the visitor to find what they need by providing the information clearly. We take in to account the possibilities and limitations of the online environment. In this way, a message can really 'splash' from the screen in a way that helps convince an audience that they found what they we're looking for.